Keyword research and search engine optimization go hand in hand. Keyword research involves finding the specific words and phrases in your particular field that people are most likely to type in or voice in when they are using a search engine to look for information related to that field. If your website content includes the appropriate keywords, there is a good chance that your site's visibility will increase in the search engine rankings, and there may be a corresponding spike in the traffic to your site.
Read more about carrying out keyword research for search engine optimization
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