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What You Need to Know about Content Marketing
What is Content Marketing
Content marketing is concerned with generating informative and promotional content that is relevant to your business. Unlike regular advertising, where a direct pitch to buy is made, content marketing underlines the usefulness of the product or service, and explains why it might be a good idea to purchase or subscribe. Basically, you establish communication lines with potential customers, and this has been found to be more effective than trying to convert them with continual sales pitches.
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